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baton rouge lodging association

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about br lodging

The Baton Rouge Lodging Association, formerly the Baton Rouge Area Hospitality Management Association, was chartered in 1955 as the first group of hotel managers, who organized primarily to discuss issues dealing with legislation and the promotion of the quickly expanding hospitality industry. In 2003, the BRHMA hired an association management firm to further its mission, to develop the industry and its employees, and to foster collaborative partnerships with allied industries. Additionally, in 2006 the Baton Rouge Hospitality Sales Association merged with the BRHMA to strengthen the industry. Recently renamed to align with similar industry associations, the Baton Rouge Lodging Association (BRLA) continues its mission to create a unified hospitality industry through business partnerships, collaboration, continuing education, and networking. The Baton Rouge Lodging Association is a 501c6 organization and is is governed by a volunteer board of directors and continues to be managed by its association management firm.

it's not who we are; it's what we do that matters

 As the industry leader in hospitality management, we are constantly striving to improve guest service while ensuring our team members are both cherished and honored for their commitment to excellence. It's not who we are; it's what we do that matters.   

 what are the purposes of our organization?

Baton Rouge Lodging Association has a variety of purposes combined to provide a wide array of programming to meet the needs of all industry partners. The purposes include promoting the industry, providing education, training, and networking opportunities, participating in community service, and most importantly, inspiring collaborative discussion regarding legislation that has an impact on the profitability and sustainability of the industry.


Creating a unified hospitality industry through business partnerships, collaboration, continuing education, and networking. 

Become a member

BRLA is open to any hospitality industry corporation or any business that considers itself a supplier of services allied to the hospitality industry. Membership is also open to area Convention and Visitors Bureaus, tourist commissions, government/political organizations, and other industry-related associations. Annual dues do not include luncheon fees and are rated for hotels based on the number of hotel rooms available for occupancy and are flat for allied industries (non hotel members).

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