The Baton Rouge Lodging Association, formerly the Baton Rouge Area Hospitality
Management Association, was chartered in 1955 as the first group of hotel
managers, who organized primarily to discuss issues dealing with legislation
and the promotion of the quickly expanding hospitality industry. In 2003, the
BRHMA hired an association management firm to further its mission, to develop
the industry and its employees, and to foster collaborative partnerships with
allied industries. Additionally, in 2006 the Baton Rouge Hospitality Sales
Association merged with the BRHMA to strengthen the industry. Recently renamed
to align with similar industry associations, the Baton Rouge Lodging
Association (BRLA) continues its mission to create a unified hospitality
industry through business partnerships, collaboration, continuing education,
and networking. The Baton Rouge Lodging Association is a 501c6 organization and is is governed by a volunteer board of directors and continues to be managed by its association management firm.
it's not who we are; it's what we do that matters
As the industry leader in hospitality management, we are constantly striving to improve guest service while ensuring our team members are both cherished and honored for their commitment to excellence. It's not who we are; it's what we do that matters.
Baton Rouge Lodging Association has a variety of purposes combined to provide a wide array of programming to meet the needs of all industry partners. The purposes include promoting the industry, providing education, training, and networking opportunities, participating in community service, and most importantly, inspiring collaborative discussion regarding legislation that has an impact on the profitability and sustainability of the industry.